Serums made a grand entry in the world of skincare a few years back and have succeeded in becoming and remaining one of the most effective skincare products. EVER.

Wanna know why? The reason is simple — they are lightweight, highly concentrated formulas that tackle skin woes such as wrinkles, fine lines, dryness, pigmentation, etc. and drastically improve the overall appearance of the skin.

However, to gain maximum benefits from a face serum, it’s ideal to pick one that’s specifically formulated to target your skin concerns. With the umpteen options available in the market, it can get difficult to pick the right one for your skin concern. But worry not, we’ve done the homework for you. Here’s a list of serums to pick depending on your skin concern.

Dull, uneven skin tone

1. Dull, uneven skin tone

Clogged pores can make your skin look dull, uneven and lifeless. You need a face serum that contains mild exfoliating ingredients to remove dead skin cells and pore-clogging impurities. The Lakme 9 to 5 Vitamin C + Facial Serum is infused with kakadu plum, world's richest source of vitamin C.

Using this serum at night will give your skin a rich dose of antioxidants to fight dullness, uneven skin tone and dark spots. It will also boost the skin's natural defences against dullness causing external aggressors.

Dry and dehydrated skin

2. Dry and dehydrated skin

Severely dry and dehydrated skin demands extra nourishment to tackle dryness and flaky skin. An oil-based formula like the Lakme Absolute Argan Oil Radiance Overnight Oil-in-Serum will deeply nourish the skin while you sleep at night. Be prepared to wake up to radiant-looking, smooth skin with this lightweight concentrate.


3. Hyperpigmentation

Hyperpigmentation is a common skin concern where some patches of the skin become darker due to the overproduction of melanin or other factors.

Use a potent serum that contains antioxidants and skin brightening ingredients to tackle this problem. Infused with the goodness of zinc glycinate and algae the Dermalogica C-12 Pure Bright Serum absorbs quickly into the skin to treat hyperpigmentation at its source.

Wrinkles and fine lines

4. Wrinkles and fine lines

Sun damage is one of the major causes of premature ageing. Hence, if you want to keep your skin looking youthful for a longer period, start by minimising sun exposure and apply a good amount of SPF daily.

Introducing an anti-ageing serum in your nighttime skincare routine will boost collagen production and keep fine lines and wrinkles at bay. The Dermalogica Multivitamin Power Serum is an antioxidants rich formula that contains vitamins A, C and E to decrease the appearance of fine lines and improve skin elasticity.

dark spots

5. Dark spots

UV rays, acne scars and ageing can cause dark spots on the skin. These stubborn spots require a highly potent formula to tackle the problem at the deepest level.

The Lakme Absolute Perfect Radiance Serum is made with 98% Pure Niacinamide that gives you Hi-res crystal radiance and 2x skin brightening.


1) How do I know what serum is right for me?

There are a lot of serums in the market and picking the right one can be confusing. Consider your skin type and concern while choosing a serum. If you have oily and acne-prone skin, select a face serum with salicylic acid and retinoids whereas those with uneven skin tone and dark spots can go for a vitamin C serum.
2) What is the right age to start using vitamin C serum?

Start using vitamin C serum in your early 20s. Vitamin C contains a lot of benefits, it has the ability to fight the signs of ageing, correct skin tone, improve skin texture and a lot more. The sooner you start the better protection it will provide from external aggressors.
3) Which serum is best for daily use?

Most serums can be used on a daily basis except for those exfoliating properties. If your serum is glycolic acid or salicylic acid, using it everyday can be drying. Most other serums are safe for everyday use