Skincare can be a little bit of a minefield. With so many new product launches, must-use ingredients, and Instagram skincare trends, how the hell is one supposed to know what is important and what isn’t?

But if our tried and tested beauty knowledge is anything to go by, then we know for a fact that serum is something that should be a part of EVERY girl’s skincare routine. Irrespective of your age, it is a cardinal sin to skip the serum in your everyday skincare routine. There is one for every skin type and skin concern, and with a little research, you can find one that targets your specific issues.

Want to know why we are insisting so much on this ‘Holy Grail’ product? Read on to find out!

why serum is an important skincare product at any age

They work

The biggest benefit of a serum, hands down, is that it works. This potent product is made up of a high concentration of active ingredients that you can get without a prescription. Cleansers and moisturisers usually contain between 5 and 10% active ingredients, whereas serums can contain up to 70%. What this means is that you’ll actually get to see the results of everything that the little bottle claims. Whether you’re looking to even your skin tone, reduce fine lines, brighten, firm or get rid of dark spots, serums are what you should turn to.

Contain zero fillers

If you have sensitive or acne-prone skin, then it is obvious that you’d want to stay away from occlusive agents like mineral oils at all costs. But serums are especially designed to be delivery systems and are free from all skin-irritating ingredients. Their goal is to make sure that their active ingredients such peptides, stem cells, vitamins and beneficial minerals get past the outer layer of your skin and deliver their goodness deep down, so anything that could get in the way of that mission is left out of the cocktail entirely.

why serum is an important skincare product at any age

Fewer breakouts

People with acne-prone skin, rejoice! Traditional moisturisers tend to leave a pore-blocking layer over the skin that could make the issue worse. Since serums are water-based and not oil based, they have a lightweight, watery consistency. This means they are absorbed into the skin much faster without any breakouts. Isn’t it the miracle we have been waiting so eagerly for?

Bye-bye to an oily complexion

Because the consistency of a serum is far lighter and faster to absorb than a moisturiser, they help hydrate the skin without the yucky, greasy feeling we all hate so much. And because you’re keeping hydrated, your skin won’t go nuts overproducing sebum, thus making you less oily in the long run. How smart is that?

why serum is an important skincare product at any age

They’re money saving

Wait, isn’t a serum one of the most expensive skincare products out there? How are we saving money, you ask? Well, since serums are more potent, investing in one will actually show results. That means no more wasting money on multiple products that are just 'ok'. So instead of many products, you will be investing (rather wisely) in just one, powerful, long-lasting (you require just a few drops every day) product.

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