Gone are the days when Indian ads were all about “this helps me become the perfect bahu and that helps me become the perfect wife”. This is the time when progressive advertising is spreading its wings and taking flight. Every other ad these days has a feminist statement to make and we at Be Beautiful couldn’t be happier about it. There are however a few that are better than the others. Here is listing a few of them.
Ariel's ‘Is laundry only a woman’s job?’
Playing on the sentiment of ‘share the load’, this ad has aced the collective feminine thought process and touched upon a simple yet powerful value that needs to be inculcated in Indian men.
Geojit BNP Paribas’s ‘Benefit from transparency’
Set in the traditional arranged marriage backdrop, the ad speaks of transparency between the couple that is about to get engaged but in the process also subtly makes a statement about the set stereotypes when it comes to choosing a life partner.
Titan Raga’s ‘Woman of today’
This Titan Raga ad staring Nimrat Kaur brings a prospect couple to the table and haves them discus the reason why they didn’t end up together. The man suggests that they could have ended up together had she quit her job, thus highlighting the patriarchal nature of the society. Nimrat however is seen returning his question with the same question and that just makes the issue travel some three decades in time thus denoting the changing times. Quite apt for a watch advert, isn’t it?
Axis Bank’s ad for their Mobile app
Featuring Deepika Padukone, this ad shows her assistant walking in with a box of sweets as he has had a daughter and Deepika asks for an extra sweet because it is a girl child. The ad is a long short for a banking ad to make a feminist statement but instead of over feeding information about the bank’s mobile app the ad chooses to make this awesome statement.
Tanishq’s ‘Can I call you Daddy?’
Featuring a dusky bride, the ad first makes a staunch statement about how not all brides need to be fair and then comes the second marriage part where the daughter of the bride wants to take pheras with the couple and the bond between the step-father and daughter is brought to light. The best part about this advert therefore is that it voices the sentiments of a second time bride with utmost care.