2021 has officially begun, and we are excited for what the new year has in store for us! While the personal and professional accomplishments still remain to be seen, we have a good idea of what to expect from this year in terms of beauty and wellness. From blue-light inhibiting skincare to an increased obsession with hygiene-driven daily routines, here are the top 5 beauty trends you will be seeing in 2021…


01.Blue-light inhibiting skincare products

2021 beauty trends

Since we have been and will be, social distancing at home for a while, there is an increased focus on blue-light protection from all the gadgets in the house. Products that offer an added benefit of protecting your skin from high energy visible (HEV) light and photo-damage are in a lot of demand. Even common blue-light blocking ingredients like iron oxide, zinc oxide and niacinamide (available in most SPFs) lead the charge in desirable ingredients to look for in a skincare or makeup product.

BB picks: Lakmé Sun Expert Ultra Matte SPF 40 Compact


02. Increased focus on hygiene

2021 beauty trends

From skin care products that offer antibacterial benefits to innovations in makeup sanitisers, hygiene in beauty will be taking centre stage in 2021. From nourishing hand sanitisers to purifying soaps, skincare will be evolving to include hygiene products that are more gentle on the skin. The hygiene factor will also go beyond just products and ingredients, reduced-contact and clean packaging will be in demand too.

BB picks: Lever Ayush Purifying Turmeric Soap


03. All about that mask

2021 beauty trends

Everything and anything related to the fact that you have to wear face masks all day is a big beauty theme in 2021. Products like salicylic acid cleansers and exfoliants have seen a steep rise because they help deal with ‘maskne’. Makeup staples like liquid lipsticks are growing more and more in demand because they do not budge and stain the mask.

BB picks: Dermalogica Daily Microfoliant Exfoliant


04. Scalp care is the new skincare

2021 beauty trends

Going by 2020’s top Google searches, scalp care was on everybody’s mind all year! And while skincare is taking a more minimalistic approach in 2021, scalp care is more elaborate than ever. From scalp scrubs to peptide treatments that nourish and replenish scalps, there is an increased fascination with hair care among beauty enthusiasts. And given that scalp health is a big part of how your hair will look and behave, we welcome this shift in haircare demands.


05. Makeup minimalism

2021 beauty trends

There is more to cultivating minimal makeup practices than just wearing lesser makeup. Makeup lovers are downsizing this year, investing in more multi-purpose products and cleaning their habits by being more sustainable about their purchases. Which means you can be sure to see a lot more do-it-all and re-fillable makeup launches this year. This beauty trend will help transform how we consume products, and quite frankly, the industry was due for a shakeup!