ICYMI, clean beauty is a big deal in the skincare space. Clean beauty encompasses all products that are made without ingredients shown or suspected to harm human health. But although it's been around for a while now, like all beauty trends, clean beauty is evolving too, and has a few trends of its own to boast about.
And no matter how far we've come, we still have a long way to go, especially when it comes to following clean beauty trends to the T. Luckily, we've rounded up some clean beauty trends that are reigning supreme this year, so read on ahead and don't forget to take notes!
Of course, skinimalism tops the list! The less is more ideology that promotes a strapped down skincare routine with less products that do more, skinimalism is here to stay — and it aligns perfectly with clean beauty. By using less products, you're essentially following a more sustainable skincare routine that's better for you, and for the environment too. Take a few steps back, use multitasking products, and whatever you do, don't forget to make sure the products are clean beauty approved.
2. Luminous skin
Let's be real — one can't go five minutes without hearing the term 'luminous', or 'radiant' in the realm of beauty. Thanks to the popularity of K-beauty trends, everyone wants glass-like glowing skin, making it one of the most sought after clean beauty trends in 2021. If you want luminous skin, start your day right and clean your face using the Simple Kind To Skin Moisturising Facial Wash. Filled with the goodness of pro-vitamin B3, vitamin E and bisabolol, this moisturising clean beauty facial wash will boost skin hydration, and reduce marks and blemishes, leaving you with radiant skin. Plus, it’s free of baddies like parabens, alcohol, artificial dyes & perfumes and animal-derived ingredients, making it suitable for all skin types, especially sensitive skin.
3. Self care skincare
We all need a little (read: a lot) of self-care in our lives, and that extends to our skincare routine as well. We're not just talking about following a 5-step routine to feel good about ourselves either; it's all about practicing mindfulness and kindness for our skin, and for ourselves to protect our mental health. PS: Slapping on a sheet mask works just as well!
4. Vitamin-rich skincare
As consumers become more aware of what they put on their faces, it's clean beauty's time to shine. With more and more clean beauty brands turning to natural ingredients in their products, a major clean beauty trend to watch out for this year is vitamin-rich skincare. And for a good reason, too! Apart from being great for your skin, vitamin-rich skin care also ensures there are no allergic reactions to the products — and it's clean beauty, so you know what you're signing up for! Hop aboard the good ingredients train with the Simple Kind To Skin Hydrating Light Moisturiser, which contains the hydrating goodness of pro vitamin B5 and vitamin E along with borage seed oil for smooth skin and the nourishment of glycerin. We're so here for it!
This year (and the last) has made us all realise that we're only as good as our health, so there's no surprise that a lot of skin care talks also revolve around taking care of our health and upping our immunity. There's also a complex connection between the skin microbiome and the immune system, so if you focus on building your immunity, your skin will get a boost as well. Eat healthy, exercise regularly, and of course, stay hydrated!