Keratin Treatment: Worth The Hype?

Written by Team BBSep 16, 2023

Do you have dry and frizzy hair? Then, chances are that you have been recommended a keratin treatment for them. It is also more commonly known as the ‘Brazilian Blowout’. With just about everyone jumping onto this bandwagon, keratin treatment has become quite the fad.

Do you want your hair to look smoother, glossier and shinier, just like that of all the models in those beauty magazines? Well, such hair is no longer out of your reach. This magical seeming treatment works wonders for your hair.

It is definitely the talk of the town, and here are some reasons as to why we are completely obsessed with keratin hair treatment as well:


What is keratin treatment? And, why do you need it?

Choose the correct product: TRESemmé Keratin Smooth Shampoo

A keratin treatment is a chemical-infused treatment that helps you to get smoother, frizz-free hair. Conventional keratin treatment involves applying keratin onto dry hair, and then blow-drying it, followed by the use of a flat iron to straighten your hair.

It greatly affects your hair’s health, especially if brittle and frizzy, improving its elasticity, reversing any damage and giving it a more youthful bounce.

Keratin treatment is also much healthier as compared to using all those heat-based tools for styling.

Why keratin?

Keratin is the type of protein that makes up your hair, nails and your skin.  It is a protective protein that is also less prone to scratching or tearing, as compared to other types of cells in your body, and helps in taming the frizz.
Therefore, it plays a vital part in preventing the breakage of and damage to hair.



How does it work?

Choose the correct product: TRESemmé Keratin Smooth Shampoo

In a keratin treatment, formaldehyde, which isn’t exactly an ingredient but a gas released when some other chemicals are exposed to heat, is the underdog in this process.

It coats your hair strands like armour, the strands being blow-dried and flat-ironed afterwards. This helps to keep your hair smooth and straight for longer periods of time. It also helps eliminate the frizz for about a period of three months.


Can you opt out of formaldehyde?

Choose the correct product: TRESemmé Keratin Smooth Shampoo

You can always opt for formaldehyde-free alternatives. Since formaldehyde isn’t an ingredient, it isn’t a part of the ingredient list, although it is produced in the course of the treatment.

Unless you wish to completely get rid of the curls, formaldehyde-free versions will work just fine. To change the texture of your hair however, you require a strong and effective chemical.

In such cases, although opting for a formaldehyde-free version will temporarily straighten your hair and make it smoother, the effect will be rather insignificant.
Is it worth the risk?

Formaldehyde is a carcinogen, which can prove to be quiet dangerous if the exposed to rather frequently.

But getting keratin treatments done about three to four times in a year will hardly cause any damage. So go ahead and enjoy this process!

Chemistry with your hairstylist:

Communication is key. You should consult with your hairstylist regarding the health aspects and details of getting the treatment done. This will certainly help you in your path to achieving healthier and more beautiful hair.


Choose the correct product: TRESemmé Keratin Smooth Shampoo

Choose the correct product: TRESemmé Keratin Smooth Shampoo

Along with the keratin treatments, you could also opt for a keratin shampoo. The TRESemmé Keratin Smooth Shampoo is a keratin-infused product, low in sulphates, which makes your hair smooth and glossy while also improving the texture and the overall health of your hair.

FAQs about Keratin Treatment:

1. How to take care of your hair after getting a keratin treatment done?

A. Your hair needs proper care after the keratin treatment so make it last longer and keep your hair healthy. Don't wash your hair for a couple of days and don't oil your hair for a month after the treatment. Use hair care products given to you by your stylists.

2. Does keratin treatment damage your hair?

A. Keratin treatment uses keratin which is found in your hair to smoothen out the hair shaft and make your mane appear silkier and softer. It uses relatively less chemicals than rebonding. If you follow a proper hair care routine, it doesn't damage your hair. 

3. Can I tie my hair after keratin treatment?

A. No, for atleast three to four days, you shouldn't tie your hair with a hair tie or any tight clips and leave it open or use a claw clip in order to keep it straight until the chemicals settle down. 

4. Does keratin treatment make your hair flat?

A. Keratin treatment makes your hair smoother and straighter and thus for the first few days your hair may appear flat but it will gain back volume and bounce after some time.  


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