There are always a few ingredients that have a bad reputation and for all the right reasons. In the hair care segment, these ingredients are called sulfate and parabens. Walk down the hair care aisle and you will notice shampoo bottles with the ‘sulfate-free’ label on them.

What are sulfates, you ask? Sulfates are added to generate lather and are important to cleanse the hair and scalp thoroughly. The downside is that they also strip the natural oils and make hair dry, rough and brittle. Those with sensitive scalp often experience irritation and redness after using products that contain sulfate.

Hence, with increased awareness about the harmful effects of sulfate, more and more women are looking for sulfate-free options and here’s why you should too:


1. Keeps hair nourished

Keeps hair nourished

Now, you may think sulfate-free shampoos won’t cleanse your hair as effectively since they don’t lather. But, that’s not true. These shampoos are infused with gentler cleansing agents that clean your hair and scalp without stripping off the natural oils. This ensures your strands stay nourished and look shiny and healthy.


2. Protects hair colour

Protects hair colour

Regular shampoos that contain paraben and sulfate are responsible for fading hair colour. They also make your hair look dull and lifeless. Since sulfate-free shampoos contain gentle cleansing ingredients, they do not hamper the colour and keep it protected.


3. Saves time and water

Saves time and water

Hair wash days require a lot of time and water because you have to stand below the shower until there’s no more foam in your hair. Sulfate-free shampoos don’t lather as much which means it rinses out quickly, saves time AND water. Does that mean this shampoo is environment-friendly? Of course, it is!


4. Adds life to curly hair

Adds life to curly hair

If you have curly hair, you might be spending hours applying nourishing hair products to keep your tresses frizz-free. But did you know switching to a sulfate-free shampoo will end this problem? Your curls will stay super-hydrated and bouncy for a longer period of time.