Picking the right foundation can be difficult, especially with so many things to consider. Including the gazillion foundation shades available today. With the rise of online shopping, it can be difficult to find foundation shade online with the right shade and formula for your skin type without testing it in person. However, even shopping in-store can be overwhelming with so many options available. From choosing the right shade to determining the right formula for your skin type, it can be hard to know where to start. Choosing the right foundation shade online can be a tricky task, but don't worry, you've got this! Want to know how to choose foundation shade online? You’ve come to the right place!  

Take a look at these tips on how to find foundation shade online. 

1. Know your skin concerns 

Do you find that your T-zone becomes an oil slick by noon? If so, you may want to consider using a long-wear, mattifying foundation and avoiding oil-based ones. To ensure a foundation is water-based, look for "aqua" in the first few ingredients. If your skin is prone to dry, flaky patches, opt for a hydrating and luminous formula. Many of these formulas also contain added antioxidants and nutrients to improve moisture levels. If you are prone to blemishes, choose light, mineral-based formulas that will be gentle on your skin. 

2. Identify your undertones 

How to Choose the Right Foundation Shade Online

Determining your skin tone, whether it is cool-toned, neutral-toned, or warm-toned is essential for finding the perfect foundation shade match. Cool-toned skin has blue veins and a rosy-pink tint, while warm-toned skin has a yellow/golden tone and greenish veins. If you find yourself in between these two, you likely have neutral-toned skin. 

3. Compare the brands available 

The next tip on how to find correct foundation shade online is to consider the formula that best suits your skin type, a wide range of shades to match your skin tone, whether it's vegan and cruelty-free and the packaging that is easy to use and hygienic. Do research, read reviews, and test different brands and formulas before making a final decision. 

4. Determine the formula or coverage 


02. Think of ways to repurpose a product

How to Choose the Right Foundation Shade Online

When it comes to foundation, there are a variety of formulas and coverage types available, each suited for different skin types and desired looks. A light coverage foundation, such as a tinted moisturizer or BB cream, is ideal for those with clear skin who want a natural, dewy finish. Medium coverage foundations, such as a sheer or buildable formula, are great for those who want to even out their skin tone while still maintaining a natural look. Full coverage foundations, like a matte or satin finish, are perfect for those with blemishes or discolouration who want to achieve a flawless finish. A powder or stick foundation is great for oily skin and can help control shine, while a liquid or cream foundation is great for dry skin, providing hydration and a dewy appearance. To choose the right formula and coverage type, it's important to consider your skin type and desired look. 

5. Choose a shade or two 

It's important to consider your skin tone when selecting a foundation shade. The best way to do this is by testing shades on the jawline, as this area is typically the most neutral. It's important to find a shade that matches the skin on your face, neck, and chest in order to achieve a natural-looking finish. For those who are in between foundation shades, it can be helpful to buy two shades, one that is slightly darker and one that is slightly lighter, and mix them together to create the perfect match. However, your skin tone can change with the seasons, so it may be necessary to switch up the shade of foundation you use during different times of the year. It's also important to check the undertones of the foundation, as it should match your skin undertone, to make sure the foundation looks natural on your skin. 

6. When in doubt go a shade lighter 


03. If unsure, opt for lighter shades

How to Choose the Right Foundation Shade Online

Are you stuck between two foundation shades? It's generally recommended to go for the lighter one, as the foundation can oxidize on the skin and appear slightly darker than it initially appears. If necessary, you can always deepen the finish with a dusting of bronzer. It is easier to darken a foundation with a bronzer than to lighten a shade that is too dark, as it usually loses its pigment and coverage. 

7. Read the reviews or google it 


04. Read reviews

How to Choose the Right Foundation Shade Online

When shopping online, reading reviews is extremely important as that gives you a better insight into how true the claims made by the product are. Additionally, make sure that you look at videos and pictures where influencers, makeup artists or celebrities with skin tones similar to yours have tried the product you want to buy with the foundation swatches, to get an idea of what it would look like on you. 

8. Don’t panic if you get it wrong 

If you have found that the foundation you purchased is not the right shade for your skin, don't worry! One solution is to lighten dark foundation shades by mixing in a small amount of moisturizer. This can help to sheer out the foundation and make it a better match for your skin tone. Another option is to add a few drops of bronzing liquid to a foundation that is a bit too light. This will help to warm up the foundation and make it a better match for your skin. With a little experimentation, you should be able to find the perfect shade for your skin. 

Finding the right shade of foundation can be a tricky process, and there is no foolproof method to ensure a perfect match every time. On the other hand, you can find many tips and tricks online that can help you get started, such as the ones we discussed above. These include understanding your undertone, checking the shade in natural light, and testing the foundation on multiple areas of your face. Additionally, it is recommended to seek assistance from a makeup expert, professional or in-store, and try samples before purchasing. With the right guidance and a little bit of experimentation, you will be able to find a shade that perfectly matches your skin tone. 

Some of Our Favorite Foundations  

1. Lakmé Perfecting Liquid Foundation 

How to Choose the Right Foundation Shade Online

The Lakmé Perfecting Liquid Foundation spreads evenly to cover spots, blemishes, dark circles and patchy skin tone. It is formulated to be water-resistant, smudge-free and long-lasting. This foundation is available in 4 different shades and comes in a small bottle that’s easy to carry. 

2. Lakmé 9 To 5 Primer + Matte Perfect Cover Foundation 

How to Choose the Right Foundation Shade Online

The Lakmé 9to5 Primer + Matte Perfect Cover Foundation comes with a built-in primer, that glides on your skin for a smooth and even skin tone. It blends effortlessly on your skin for a perfect, natural look. You can choose from 20 different foundation shades, making it one of the most inclusive foundations in the market. 

3. Lakmé Absolute 3D Cover Foundation 

How to Choose the Right Foundation Shade Online

The Lakmé Absolute 3D Cover Foundation comes in 10 shades and contains vitamin B3 to nourish and keep your skin cells purified. The water-based formula of this foundation spreads softly over your skin and blends in with your complexion to give you an instant glow. 

4. Lakmé Absolute Argan Oil Serum Foundation 

How to Choose the Right Foundation Shade Online

The Lakmé Absolute Argan Oil Serum Foundation is a revolutionary serum foundation that nourishes skin while giving it a dewy radiant look. It is easy to blend and keeps your skin moisturised all throughout the day.  

5. Lakmé Absolute Skin Dew Serum Foundation 

How to Choose the Right Foundation Shade Online

The Lakmé Absolute Skin Dew Serum Foundation is infused with the goodness of Hyaluronic Acid and the power of Niacinamide that make your skin feel nourished and hydrated on the inside while making it look flawless and radiant on the outside. This serum-in-a-foundation gives a dewy, medium-high coverage finish that lasts up to 24 hours and is curated to cover and care in 12 different shades to 100% of Indian skin tones.