Casually heading to your nearest beauty outlet to try on a new foundation or concealer formula is considered a luxury in the wake of the pandemic-induced lockdown. And since most malls and beauty outlets are still not open due to the pandemic, we have no option but to stick to online shopping to fulfill our makeup needs. While it’s super convenient to shop from the comfort of our homes, there’s one thing that we’re all scared of — wasting hard earned money on the wrong foundation and concealer. Even if it's one shade lighter or darker, the product ends up being essentially useless.
Buuuuut, after the tips that we are about to dole out, you’ll never have to bother about picking the wrong foundation and concealer when shopping online. Excited? Scroll below to find out what they are.
- 01. Start with the basics
- 02. Think of ways to repurpose a product
- 03. If unsure, opt for lighter shades
- 04. Read reviews
01. Start with the basics
The first step towards picking the right kind of foundation or concealer online is to start with determining your skin type and then decide on whether you want a matte, satin or glowy finish. Another basic that you need to decide on is the kind of coverage you prefer. Depending on where you plan to wear it, you could choose from full, medium or sheer coverage. Add these basics to the filter on the site you’re shopping on and it should make this process a lot simpler.
02. Think of ways to repurpose a product
One of the best tips when it comes to buying base makeup online is to ensure that you are a little more flexible in your approach. Remember that the lighting and digital shots, plus your device’s screen configuration can all morph the shade in question (a little bit), and that’s okay. So if you do end up buying the wrong shade, there are always some ways in which you can repurpose the product instead of letting it go to waste. You could either mix two shades to create your own custom shades or gift to a friend or family. Additionally, if you end up buying a shade that’s a bit darker for you, then you can always mix it with a bit of moisturiser to create your own DIY tinted moisturiser for a beautiful dewy and healthy finish.
03. If unsure, opt for lighter shades
If you are confused between two shades and cannot decide which one to buy, always go for a lighter shade as it is a lot easier to work with than to lighten a dark shade. Additionally, a lighter shade of concealer works wonderfully as a brightening product. You can also add a few drops of liquid bronzer to a lighter foundation shade to create your own custom shade.
04. Read reviews
When shopping online, reading reviews is extremely important as that gives you a better insight into how true the claims made by the product are. Additionally, make sure that you look at videos and pictures where influencers, makeup artists or celebrities with skin tone similar to yours have tried the product you want to buy, to get an idea of what it would look like on you.