How To Apply Makeup For Your Eye Shape: Full Guide

Written by Lopa K23rd Dec 2022

Eyeshadow palettes are every makeup junkie’s favourite product to play with. Whether you have almond eyes or monolids, when you use the right techniques for your eye shape, they will pop like never before! So bring out your brushes because you are about to learn some magic tricks.

Different eye shapes to consider
1. Almond eyes or upturned eyes
2. Monolid eyes
3. Hooded eyes
4. Round eyes
5. Downturned eyes
FAQs about how to apply makeup for your eye shape

Different eye shapes to consider

FAQs about how to apply makeup for your eye shape

Image courtesy: @aashnashroff and @debasree

Almond eyes - The eyes are more oval than round and have a creased lid. The inner and outer areas of the eye are pointed.

Upturned eyes - Similar to the almond shape, the outer corner of the eye is tilted upward. They are also called cat eyes.

Monolid eyes - There is no crease and the upper eyelid touches your eye which means your lower eyelid is not visible when you open your eyes.

Hooded eyes - Similar to monolids, hooded eyes also have excess skin covering their eyelids, but there is a crease.

Round eyes - Rounded eyes are circular in shape and are large enough that there is a little bit of white seen on the top and bottom of your iris with a crease over a large eyelid.

Downturned eyes - The outer corner of your eye is turned downward. But you have a clear eyelid with a crease.

How to apply makeup for your eye shape

1. Almond eyes or upturned eyes

Image courtesy: @kendalljenner

The easiest way to jazz up your look is to highlight the inner corner and brow bone with the Lakme Absolute Liquid Highlighter. Even though it has a dewy finish, don’t worry about your skin feeling greasy thanks to this lightweight highlighter that brightens up your high points.

Since almond eyes and upturned eyes have a lot of lid space, you must take full advantage of this. Start by drawing a thin line starting from the inner eye corner. Keep making it slightly thicker until you reach the outer corner and extend it to create a wing parallel to your eyes. Next, draw a thin eyeliner on your lower lash line and connect it to the wing on the upper line. This will immediately give your eyes a beautiful, uniform appearance.

But the best way to enhance almond eyes is to smudge out your eyeshadow for a slightly smoky and sultry effect.

Rock fuller lashes to draw all the attention to your big and beautiful eyes. Your eyes look great even when mascara is applied to both upper and lower lashes. So go ahead and play up your lashes! You can also top your makeup off by wearing some falsies.

2. Monolid eyes

Image courtesy: @itzy.all.in.us

Work mostly on your brow bone and outer corner of the eye.

Applying a thin line of winged eyeliner can define your eyes well. The Lakme Eyeconic Liquid Eyeliner is easy to control with its flexible yet sturdy brush so that you can experiment with your liner. It also dries quickly and is smudge-free so you don’t have to worry about messing up your look when you open your eyes after applying it.

With these eyes, you have to work hard to create the illusion of depth. Opt for matte instead of shimmer as the latter tends to make them look puffier. Apply a deep-toned matte eye shadow on the area where the crease ought to be and blend away any lines. Complete the effect by smudging some shadow along your lower lash line.

Open up your eyes and add definition with generous amounts of mascara to add volume. Curl the lashes first to add shape and then use mascara to add height rather than length.

3. Hooded eyes

Image courtesy: @blakelively

Since you have a smaller lid, either highlight the centre of your eyes or work on the outer corner of your eyes.

Subtle smokey eye makeup with matte shades of brown and beige will give your eyes some definition and depth. Highlighting the brow bone and the inner corners of the eyes also work best. Apply the dark mauve shade of the Lakme Absolute Infinity Eyeshadow Palette - Coral Sunset on your outer corner and in the crease. With a mix of glittery and matte shades, you can then play around with the rest of the lid. With an intense payoff, make your eyes prominent and give an illusion of bigger eyes with a muted peach or pink base in the middle.

A winged eyeliner would define your eyes. The main trick to get it right is to apply a thicker eyeliner on the outer part of your eye. Ensure that you keep the eyeliner as close to your lash line as possible. This will help open up your eyes and make them appear bigger.

Avoid wearing false lashes as they would hide your eyelids even more. But you can generously apply mascara to your lower lash line to balance out the look.

4. Round eyes

Image courtesy: @snehaullal

The right way to wear eyeshadow for round eyes is by going with a smokey and dark-coloured outer corner. Apply a bright highlighting shade on your inner corners and on the brow bone. Then add a medium shade eyeshadow above the lid for contrast and finish off with a darker shade along the crease. Ensure you blend the eyeshadow from the outside to the middle of your eyelid.

For the eyeliner, always go for a straight cat eye look as it would compliment your eyes the most. Focus only on the outer corner. Follow it up by lining your lower inner rims with eyeliner in order to close up large eyes.

Fluffy, dense lashes are also a great pick for you! Apply the Lakme Eyeconic Volume Mascara in a zigzag manner to add volume to your lashes. Since it is lightweight, your lashes won’t look clumpy while also being waterproof so no more unintentional tear tracks when you sweat.

5. Downturned eyes

Image courtesy: @ayeshatakia

Use metallic or shimmery shades in the centre of your lid. You can even go for neutrals and medium shades. Highlight your brow bone and inner corner to make your eyes look less droopy. Apply eyeshadow higher on the lids and avoid defining the lash line which can make them appear droopier.

Avoid picking black eyeliner though, as they are quite harsh. We love the creamy texture of the Lakme Absolute Explore Eye Pencil which comes in different vibrant colours, perfect for the festive season. It is also smudge-proof which means it will give your liquid liner-like results. Just keep your eyeliner very thick and go for an upward wing. Start by drawing a thin line from the inner eye corner and thickening it as you move outwards. Create a slightly thicker flick of a wing at the outer corner and extend it up towards your crease. This will instantly make you look more awake.

After applying the first coat of mascara, focus on the centre and outer lashes in the second coat to add more drama.

Falsies are a must for downturned eyes as they take away all the attention from the droopy effect and make your eyes look more lively!

FAQs about how to apply makeup for your eye shape

Q1. Which type of eye shape is most attractive?

Almond eyes are usually considered the most wanted eye shape since they can pull off any type of makeup. But different eye shapes suit different faces. As long as you know what looks good on you, you can try any eye makeup look you want.

Q2. How many eye shapes are there?

Other than the six eye shapes mentioned above, depending on how they are positioned on your face, eyes can also be wide or close set, asymmetrical, big or small, deep set or protruding.

Q3. How can I make asymmetrical eyes look even?

To give the illusion of symmetrical eyes, you can make the eyeliner thicker on the smaller eye/less-creased eye.

In order for your eye makeup to look pretty and enhance your eyes, you ought to take into consideration the shape of your eyes. Whether you have almond eyes or hooded eyes or any other type, we’ve got you with these easy tips and tricks that you can follow.

Written by Lopa K on 23rd Dec 2022

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Unilever uses game simulations of science-based behavioural assessments and data science techniques to assess prospective employees. Candidates are required to play a set of games and the behavioural patterns exhibited during gameplay are assessed by a Unilever customised algorithm to predict the candidate’s potential for a specific role. This algorithm is regularly tested to ensure it remains fair, effective and unbiased.

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to obtain human intervention;
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As part of the Unilever Group, a global business, Hindustan Unilever Limited shares your personal data within the Unilever Group and with selected third-parties in the following circumstances:

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International data transfers

Unilever shares personal data within the Unilever Group or with third-parties for purposes described in this Privacy Notice.

Unilever will only send personal data collected within a restricted legal framework, such as e.g. the European Economic Area (EEA) or Asian Pacific Economic Cooperation (APEC), to countries which do not have data protection laws that are considered to provide appropriate levels of protection in the restricted legal framework in circumstances such as:

· To follow your instructions;

· To comply with a legal duty; or

· To work with our agents and advisers who we use to help run our business and services.

If we do transfer personal data to outside of the restricted legal framework, Unilever will make sure that it is protected in the same way as if it was being used in that restricted legal framework. We’ll use one of the following safeguards:

· Transfer to another Country whose privacy legislation ensures an adequate level of protection of personal data similar or equivalent to the country it was collected in;

Put in place a contract with the third-party that means they must protect personal data to the same standards as in the country the data was collected in.

Unilever takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest Information Security Capabilities to protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

We will keep your personal data for as long as we need it for the purpose it is being processed for. For example, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns relating to the purchase.

Your data may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.

We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete it.

We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained.

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
The right to access and rectification. You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
The right to data portability. The personal data you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:
- to obtain human intervention;

- to express your point of view;
- to obtain an explanation of the decision reached after an assessment; and

- to challenge such a decision.

Further information and advice about your rights can be obtained from the data protection Regulator in your Country.

We are committed to protect your personal information collected and processed by us and look forward to your continued support for the same. If you have any query, grievance with respect to the processing of information by us, you can reach out to us by calling our Toll Free No. 1800-10-22-221 or by email to lever.care@unilever.com or submitting a request through the “Contact Us (Privacy Request/Concern)” form available on the HUL website.

You can also reach out to our Privacy Office in the event of any escalation or absence of resolution of grievance, requests, rights pertaining to personal data processed by us. You may contact our DPO/Privacy Grievance Officer at (1) The Data Protection Officer/Privacy Grievance Officer, Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com. You can also call on the aforementioned contact number and request it to be referred to the DPO/Data Protection Office.

When a privacy question or access request is received, we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. If you are unsatisfied with the reply received, you may refer your complaint to the relevant Supervisory Authority. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes). We will also keep prior versions of this Privacy Notice in an archive for your review.

We will not reduce your rights under this Privacy Notice without your consent.

Additional Privacy Terms or Notices

In addition to this Privacy Notice, there may be specific campaigns or promotions which will be governed by additional privacy terms or notices. We encourage you to read these additional terms or notices before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or notices will be made prominently available to you.