The cinematic capital of India witnessed an explosion of fashion, film, femininity, grace and freedom as Pamela Chopra and Sanya Dhir hosted the launch of their flagship store: DIVA’NI—India’s first ever cinema inspired fashion label. The soiree, attended by the who’s who of tinsel town, was a mega affair as it celebrated the homecoming of a fashion house showcasing Indian cinema’s DNA.

DIVA'NI Store Launch   Pamela Chopra and Rani Mukherji   Pic Slider   430 X 550

Speaking about the event, Chopra said, “DIVA’NI was an idea that truly excited by husband. When we decided to create the first range of cinema inspired clothing for women, my husband wanted to be an active part of the designing and execution, but it was not to be, and he left us in the initial stages. My family then decided to bring it to fruition.”

Pictured here Rani Mukherji with Pamela Chopra

DIVA'NI Store Launch   Pamela Chopra, Rani Mukherji and Sanya Dhir   Pic Slider   430 X 550

“Everyone knows that Yash [Chopra] believed that his heroine was a diva. He enamoured many generations of cinema lovers with the portrayal of his heroines. I am very happy at this outing of YRF, and I am sure Yash is too, somewhere up there.” Pamela Chopra continued.

Pictured here: Rani Mukherji, Pamela Chopra and Sanya Dhir.

DIVA'NI Store Launch   Vaibhavi Merchant, Rani Parineeti Chopra and Rani Mukherji   Pic Slider   430 X 550

Speaking about the launch Sanya Dhir, Brand Director DIVA’NI said, “Mumbai is India’s cinema capital and the perfect home for DIVA’NI. The warm welcome given to us by such stalwarts of the industry has strengthened our belief that India needs a brand like DIVA’NI to showcase the sheer magic of cinema that like the proverbial high tide, has swept real life divas off their feet. And it is this magic of Indian celluloid that our brand tries to rekindle.”

Pictured here: Vaibhavi Merchant, Parineeti Chopra and Rani Mukherji

DIVA'NI Store Launch   Parineeti Chopra and Sanya Dhir   Pic Slider   430 X 550

“Essaying the romance of reels and threads, our collection is an evidence of the virtuosos’ work of painstaking craft. Cutting edge silhouettes coupled with exquisite embroidery, essays the saga of the cinematic grandeur of the Diva” adds Sanya.

Pictured here: Sanya Dhir with Parineeti Chopra

DIVA'NI Store Launch   Alia Bhatt   Pic Slider   430 X 550

Personifying the feisty cameo of the diva in cinema further enhanced through her style and fashion statement, DIVA’NI accentuates the spirit of the diva within every woman.

Pictured here: Alia Bhatt

DIVA'NI Store Launch   Arjun Kapoor   Pic Slider   430 X 550

DIVA’NI explores every angle and dimension of the real and unreal to unveil a line of exquisitely imagined clothes for discerning fashionistas.

Pictured here: The dashing Arjun Kapoor

DIVA'NI Store Launch   Kiran Rao   Pic Slider   430 X 550

DIVA’NI is powered by the imaginative cameos cinema creates on celluloid globally.

Pictured here: Kiran Rao

DIVA'NI Store Launch   Sunita Kapoor and Rani Mukherji   Pic Slider   430 X 550

It re-looks at the multiple genres, the narratives, the ages, the eras, the stories, the trends and everything else that cinema continuously surprises us with, re-interpreting them in the language of fashion.

Pictured here: Sunita Kapoor with Rani Mukherji

DIVA'NI Store Launch   Surinder Dhir and Poonam Dhillon   Pic Slider   430 X 550

The weaves get their inspiration from the fabulous flights into fashion and design that creates the fabric of a film.

Pictured here: Surinder Dhir and Poonam Dhillon

DIVA'NI Store Launch   Mrs & Mr. Vishwas Nangre Patil   Pic Slider   430 X 550

Add to that the ancient heritage of weaving and textural treatments that KBSH brings to the table and you have a perfect blend of craft and culture to conjure up a brilliantly distinct brand.

Pictured here: Mr. and Mrs. Vishwas Nangre Patil

DIVA'NI Store Launch   Rani Mukherji   Pic Slider   430 X 550

The Mumbai DIVA’NI store is a true tribute to the city—the authentic home of Indian cinema. For all the contribution that Mumbai has made to build the idiom of Indian cinema and all the dreams and stories that it helped translate into film and success, the venture is a fusion of cinema and fashion that will portray beauty and brilliance for Mumbai’s beautiful women.

Pictured here: The newly wed Rani Mukherji

DIVA'NI Store Launch   Sushant and Ankita   Pic Slider   430 X 550

Among its collection of the finest fabrics, touched by the craft of the country’s most revered masters, DIVA’NI aims to immortalize the spirit of cinema in its own very cradle—Mumbai.

Pictured here: Sushant Singh Rajput with Ankita Lokhande

DIVA'NI Store Launch   Sushant Singh Rajput   Pic Slider   430 X 550

Pictured here is the charming Sushant Singh Rajput flaunting a quirky affair.