If there’s one thing us millennials love, it’s trying out trends — both long-lasting ones and fads. From TikTok challenges to Gwyneth Paltrow-esque crazy diets, we’d give these trends a try atleast once. This includes our latest obsession which in itself is not new but is finding a lot more takers… clean beauty.

Even though clean beauty has gotten us hooked for its obvious benefits of being sustainable, there is a lot we don’t know about it. This can prevent you from making informed decisions; you might even end up paying a lot more for a product claiming to be ‘clean’ but without added value. Here are some clean beauty myths that you need to do away with RN!

 

Clean beauty only means ‘natural’ or ‘organic’

Clean beauty only means ‘natural’ or ‘organic’

The umbrella term for ‘clean beauty’ has been shrunk to anything and everything natural or organic. The term in itself means products that are either clean with their ingredients or in their making process. Vegan, cruelty-free, paraben-free… all of these come under ‘clean Beauty’ without necessarily being natural or organic. For instance, these products can contain many chemicals, the only difference is that they are non-toxic for both, the user and the environment.

 

Clean beauty is healthier

Clean beauty is healthier

A common trope used by marketing firms is that clean beauty is 'healthier' due to being chemical-free. In reality, there is no such thing as a chemical-free product. All ingredients are chemical in nature; it is the source that matters. Both, a jar of aloe vera and a bottle of cooling toner mist, are healthy options for someone suffering from sunburn. It depends on what works for you. If you want to take the 'clean' route in skincare, measure its effect on your skin personally, not what its branding team will have you believe.

 

It takes longer to work

It takes longer to work

There was a myth that clean products don’t work. While that has already been debunked, many women still believe that they take longer to perform. A bottle of tea tree oil might take longer to fix your zits as compared to salicylic acid spot treatments. This is a misconception that stems from the false notion that natural ingredients work on the root cause of the problem rather than superficial appearances, thus the increased response time. When in reality, organic ingredients tend to work on both fronts simultaneously.

 

Being free of preservative makes them go bad quicker

Being free of preservative makes them go bad quicker

Much like the 'healthier' narrative, clean beauty products claim to be preservative-free. This aspect has significantly contributed to their popularity because everybody knows preservatives are the worst, right? But water-based products are required to be treated with preservatives by law. In comparison, oil-based products, like lemongrass, eucalyptus and peppermint, don't need preserving agents as they consist of self-sustaining anti-bacterial and antifungal properties.

 

It can wreak havoc on your hormones

It can wreak havoc on your hormones

I once had a friend tell me to cut down on the use of lavender oil as a natural deodorant since it’s been found with estrogen-boosting agents. Any dermatologist worth their mettle will tell you that it is next to impossible for our skin to absorb large amounts of the products we put on them. The skin is a natural barrier against external factors, and no amount of ingredients applied to it can affect your hormonal health.