Gold as a skin care ingredient has been around for quite some time, however, it became popular only recently. According to historians, ancient Egyptians believed that gold had healing powers and Queen Cleopatra used pure gold for her legendary radiant complexion. We did our research and here is what we found out!
Today, there are plenty of products in the market that promise anti-ageing benefits but one of the most trusted among these is gold-infused skin care. But the benefits of gold in skin care products doesn’t end here, read on to find out more…
- Reduces acne and scars
- Improves skin’s cellular process
- Prevents premature ageing
- Reverses sun damage
- Glowing skin
Reduces acne and scars
Due to its anti-inflammatory properties, the yellow metal calms acne, skin inflammation and redness. Acne tends to leave ugly scars on your face that takes a long time to fade. Gold infused skin care products accelerate this process and diminish the scars quickly.
Improves skin’s cellular process
The highly active ions in gold stimulate skin cells and contribute to skin’s cell regeneration process. The improved blood circulation leads to healthy and beautiful skin. It also stimulates the secretion of waste from the skin.
Prevents premature ageing
As skin ages it loses its natural texture and elasticity, gold helps reduce the breakdown of elastin and prevents the signs of ageing. One way of bringing back the lost glow is by using the Pond’s Gold Radiance Youthful Glow Day Cream. Infused with real precious gold particles, this day cream addresses all signs of ageing such as wrinkles, dark spots, dullness and sagging skin.
Reverses sun damage
Sun can damage your skin in many ways and sometimes applying only a sunscreen is not enough. Skin products that contain gold reverse the damage caused by sun tan and decrease the production of melanin in the body.
Glowing skin
Gold helps maintain skin’s natural moisture levels making it look radiant, glowing and youthful. The small gold particles get easily absorbed into the skin imparting a rich glow. Allow gold to be your go-to product to get rid of all skin problems.
Written by Sanya Hamdani on Oct 26, 2018
Sanya Hamdani is a skincare enthusiast and lipstick hoarder, she truly believes no two red lipsticks look exactly alike. With a Master's degree in Communication & Journalism and 5+ years of digital writing experience up her sleeve, Sanya has some of the biggest beauty experts in the country on her speed dial. When she's not swatching products or writing about the latest trends in beauty, you will find her watching F.R.I.E.N.D.S. or cooking up a storm in the kitchen.