There’s a special sense of pride when an immaculate face of makeup (whether yours or someone else’s) is your handiwork; be it chiseled cheekbones or a rosy pout. Even with shaky hands and mediocre skills, it’s possible to do your own makeup, even if it takes a little help from our YouTube friends. That’s why, in these times, we trust the experts. From the basic cat eyeliner to a decadent ombre lip, the beauty gurus of YouTube show us how to ace our makeup skills. That’s why we’re taking a look at the most loved beauty YouTubers and what makes them so popular.
 

Michelle Phan

Michelle Phan

Possibly the most powerful beauty guru on YouTube with over 8 billion subscribers, there’s no one who doesn’t know the name Michelle Phan. One look at her diverse list of videos and you’ll see that she’s come a long way from amateur tutorials shot on a web camera. Besides her mystical makeup tutorials and costume makeup, Michelle is also a full-fledged business woman with her own book and digital network.

 

Corallista

Corallista

One of the most famed YouTubers in the Indian beauty space, Ankita from Corallista is one of the top video bloggers for a good reason. Her magnificent makeup tutorials make you say, “hey, I could try that too!” with detailed instructions and product recommendations. Ankita is also the go-to source for new launches whether it’s Aviance or Pond’s so it goes without saying that we’re watching her videos before our next night out.

 

Kandee Johnson

Kandee Johnson

If having over 3 million subscribers isn’t proof enough, Kandee Johnson is the most loved beauty maven on YouTube. She’s never afraid to create some rib-tickling videos and elaborate costume makeup tutorials that are perfect to channel your favorite celebrity makeup. Along with collaborating with the likes of Glamour Magazine, Kandee gives a peek into her life and some life inspiration, along with her relatable blend of humour. One look at her videos and we’re pretty sure you’ll be addicted!

 

Kaushal Beauty

Kaushal Beauty

While Kaushal’s angelic face is reason enough for a follow, her million worth subscriber base is proof that her videos are on point. The Indian origin, England based YouTuber is fondly known for festive special videos and product tutorials that don’t pinch the pocket. Keeping her heritage close, Kaushal also showcases realistic looks that we love to turn to on a regular basis.

 

Zoella

Zoella

Zoe Sugg, popularly known as Zoella, is one of the most famed YouTube personalities. What started as an experiment with video during her awkward teenage phase led Zoe to her vastly popular channel and further, to YouTube success. While her beauty videos track easy hairstyles and beauty hauls, she also collaborates with her YouTube buddies and covers lifestyle too. She is also an author in her own right with over 10 million subscribers and her own beauty line.

 

Delhi Fashion Blogger

Delhi Fashion Blogger

Komal, also known as the Delhi Fashion Blogger, is every Indian girl’s virtual best friend. Through her channel, she speaks about home remedies and DIY tips along with makeup tutorials that will have us ready in a jiffy! A special mention for her harmonious voice and a surprise melody every now and then. Komal also shares motivational and body positive videos; which are bound to keep her follower base, i.e Team Komal, delighted!

Image Credits
Audrey Magazine, Corallista, KandeeJ, Kaushal Beauty, Cloudinary