Storing your foaming face wash or night serum in the bathroom shelf may seem like the most convenient thing to do but it might not be the smartest. All your skin and makeup products are influenced by light, heat and other environmental factors. Constant change in temperatures can cause your beauty products to become less effective or expire sooner, it can also change the shade or colour of your makeup products.

To ensure you aren’t shortening the life of your beauty products here are a few places you should and shouldn’t store them.


Store them in:

Store them in:

A cool and dark place

The best temperature to store your skin and makeup products is room temperature. Avoid a place where they come in contact with direct sunlight. Exposure to sunlight can break down the active ingredients in your products and accelerate the ageing process. Protect these products by storing them inside cabinets and drawers.

The fridge

Some products work better when stored in the refrigerator due to the cool temperature. Clear some space in your fridge for skincare products that have retinol or vitamin C, the cold temperature in your fridge will slow down the ageing process of these products. You can stash your nail paints and lipsticks in the fridge, too!


Do not store them in

Do not store them in

The bathroom vanity

The steam from your shower settles on your cosmetics and other beauty products and can start growing mould. Bath salts, sugar scrubs, powders and other products without a strong seal should be moved away from your bathroom vanity. Avoid keeping makeup tools, brushes and beauty blender in this area as it is a breeding ground for germs. After cleaning your tools allow it to air dry outside the bathroom.

Freezing temperatures

While cool temperatures are good for certain products, extremely cold temperatures can be harmful. Moisturisers, lotions and conditioners can become ineffective if kept in the freezer. If you live in a place where it gets really cold during the winter, we suggest you store your products in a slightly warmer place, like in your bedroom cupboard.