#Letsbreaktherulesofbeauty Campaign Is Taking Over The Beauty World And Team Bb Is Onboard!

Written by Sanya HamdaniSep 16, 2023
#LetsBreakTheRulesOfBeauty campaign is taking over the beauty world and Team BB is onboard!

Did you know, out of the millions of beautiful women in India and the hundreds of faces you see each day, a whopping 80% feel they need to look a certain way to conform to the standards of beauty? To redefine the definition of beauty among women and young girls, Dove recently came up with the #LetsBreakTheRulesOfBeauty campaign with the hope to inspire women to develop a positive relationship with beauty. We at Team BeBeautiful are already on board and in favour of the #LetsBreakTheRulesOfBeauty campaign, are you?

#LetsBreakTheRulesOfBeauty with Dove and Team BeBeautiful

dove break the rules of beauty hair

I have the strangest hair possible. It is part wavy, part frizzy and absolutely always moody! But for the most part of my teenage years I was so embarrassed about my badly behaved hair that I kept it tightly tied up in a high ponytail. I was a tomboy back then and the credit goes to my hair. Looking back I feel it is the stereotype that comes with long hair and damsel like behaviour that made me think I was any less of a lady!  Of course with time, age and self-discovery I realised that all my hair needed was some love and care. And with that acceptance came the confidence to wear it like I wanted to. So acceptance, self-love and little care is all it took!

  • Khubi Amin Ahmed, Deputy Editor

dove break the rules of beauty hair

“I am lazy when it comes to taking care of my skin or hair. I always search for easy ways/methods to make my hair look presentable. Some days I just leave my hair as it is. I don’t bother to think twice of what comments will be coming my way. There have been instances when people have asked, ‘Did you even care to look at the mirror before leaving the house?’  ‘Do ever plan to comb your hair?’ And to which I always dramatically reply- ‘My hair, my rules’ because, why not?  I am in support of Dove’s #LetsBreakTheRulesOfBeauty because I’ve never forced myself to societal beauty norms I embrace the style I am comfortable with.”

  • Ami Palan, Social Media Strategist

dove break the rules of beauty hair

“Being a fashion student, I have been an avid follower of trends. However, I have never fallen for anything that would make my hair look unnatural. My Mum has natural curls and she has always embraced it and that’s what inspired me to embrace my flaws and flaunt them. I may not be perfect but I love who I am and how I look. For me individuality is important. I am supporting #LetsBreakTheRulesOfBeauty, are you?”

  • Sohini Chowdhury, Social Media Executive

dove break the rules of beauty hair

“I have been blessed with the good genes of my grandmother when it comes to hair. While I struggled with self-confidence issues growing up as a plump child, my hair was always something everyone envied. The thick black hair everyone loved didn't really make me happy for some reason. I found it boring and blah. There was constant fighting with my mom who insisted I kept the length and didn't experiment with my hair. When I read about the #LetsBreakTheRulesOfBeauty campaign by Dove, I realised that in these last 20 odd years with all my contemplating and procrastinating I haven't experimented with my hair at all. And now I don't want to! If my friends and family can love my hair it's high time I start doing it too.”

  • Lamiya Chitalwalla, Project Lead

Sanya Hamdani

Written by

Sanya Hamdani is a skincare enthusiast and lipstick hoarder, she truly believes no two red lipsticks look exactly alike. With a Master's degree in Communication & Journalism and 5+ years of digital writing experience up her sleeve, Sanya has some of the biggest beauty experts in the country on her speed dial. When she's not swatching products or writing about the latest trends in beauty, you will find her watching F.R.I.E.N.D.S. or cooking up a storm in the kitchen.


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