“The best thing is to look natural, but it takes makeup to look natural,” said design maven Calvin Klein. Indeed. Makeup isn’t just a way to look great; it’s a confidence booster. Good makeup starts with understanding the products that work best for your face type. No, not your complexion or texture, but your shape. Here’s a starter’s guide to understanding the shape of your face and start investing in the right products and tricks:

Makeup for Round Face Shape


Round faces are characterised by their soft features and lush definition. If you have a Round face, defining your cheekbones will add length to your shape. Instead of applying blush on the cheekbones, blend it lower—it heightens the illusion of a structured face. A classic cat’s eye extends your peepers and adds depth to the upper half of your face.

Style Icons: Miranda Kerr; Anushka Sharma

Makeup for Oval Face Shape


Congratulations! You already have the face-shape everyone wants to achieve. Add definition to your face by highlighting the forehead, chin, and under the eyes. You don’t need much contouring, but sweep your blush or bronzer towards your temples instead of the apples of your cheeks. Maintain your brow’s natural arch to complete your look.

Style Icons: Rihanna; Sonam Kapoor

Makeup for Square Face Shape


Blessed with a sharp jaw line, square-shaped faces are defined by their broadness. To soften your features without compromising on those curves, blend foundation into your complexion and soften your cheekbones with a blush. Take a cue from the stars and pair a lip plumper with dark eyes.

Style Icons: Angelina Jolie, Kareena Kapoor-Khan

Make for Heart Face Shape


With wide forehead, striking cheekbones, and a gentle chin, some of the world’s most good-looking women have heart-shaped faces. Use a darker shade of concealer/foundation to add width to your jaw line. Shift focus from your wide forehead to your mouth with a bright pop of lipstick.

Style Icons: Scarlett Johansson, Deepika Padukone

A final note: the shape of your face is not absolute. Your features change with age and your makeup needs an update every once in awhile.