Mascara is arguably the most underrated product of your vanity kit. This makeup product is used to enhance eyelashes and has the magical power to transform your eye makeup game altogether. While it can be the cherry atop your glam look, mascara can also be something simple you throw in to brighten up your eyes if you’re running late to work. Mascara helps darken, lengthen, thicken and define your lashes. From natural to glamorous to gothic and everything in between, mascara is the Holy Grail that puts any look together with panache. Using the best mascara can singlehandedly make all the difference in taking your lash game to a whole new level!

Never underestimate the power of big, fluttery lashes! While most girls flaunt enviably long lashes oh-so-effortlessly, some are yet to get a hang of how to make the most of your mascara tubes. Well, the trick to achieving long, dramatic lashes lies in the method of application as well as the mascara itself. A good mascara will glide on smoothly, whereas, a dried up or a low-quality one might not just ruin your entire look but also cause your lashes to break.

While there are zillion tricks and hacks out there to help elevate your lash game, we’ll take you through the process of how to apply mascara the right way and share the three best mascaras that need to be on top of any beauty maven’s list.


How to apply mascara perfectly like a pro

How to apply mascara perfectly like a pro

Clumpy, uneven or smudged mascara is a nightmare for all women out there. In order to help you ace your mascara application, here’s a step-by-step guide...

Step 1: Select the right mascara

Before we dive into the entire application process, here’s a little something that you need to consider before selecting mascara. While there are too many options in the market, it’s important to find a mascara that is suitable for you. Therefore, do your research and understand what exactly you are looking for before getting your hands on the best mascara.

Firstly, decide the colour of the mascara you want to purchase. Black is the most popular option and helps brighten up your eyes instantly. It is also the safest option especially if you’re a beginner. You don’t want to experiment with a blue or a brown mascara just when you’re starting out, do you? Secondly, it’s important to pick the right consistency depending on your requirement. Different mascaras serve different purposes. Some help lengthen the lashes while others help add volume. And lastly, decide whether you want to go for a regular or waterproof mascara. If you are looking for long wear mascaras, then we suggest you choose the waterproof option. However, make sure you invest in an eye makeup remover that is gentle on the eyes because taking waterproof mascara off can be a tedious job. We suggest you try the Simple Kind To Skin Eye Make-Up Remover that is merciless on makeup and gentle on skin—just what you need!

Step 2: Prep your skin

This is the most important step that you simply cannot miss! Prepping your skin before any makeup application is important to remove all traces of old makeup, oil or grime that is resting on the surface of your skin. Always start off with cleansed eyes so that your products glide on smoothly. Follow it up with a toner and moisturiser and then use any other makeup products.

Step 3: Curl your lashes

Before you go over your lashes with mascara, use an eyelash curler to curl your lashes. While the curling weapon may intimidate you, learning the art of curling your lashes with it is not very difficult TBH. All you need to do is place the curler at the base of your upper lashes, close the curler and hold it in place for a few seconds. Some women even swear by heated eyelash curlers as they believe it to deliver a more intense, longer lasting curl than their unheated counterparts. However, if you’re a newbie, then avoid heated eyelash curlers. This way, there’s less room for error.

Step 4:  Get mascara on the wand

While this may sound easy, there is a right way of getting the product onto the wand. Grab your mascara tube, swirl the wand around to coat the bristles with the mascara properly. However, avoid pumping the wand into the tube repeatedly. Pumping your mascara introduces air into the tube, forcing in bacteria and causing it to become trapped. Your mascara tube then becomes the perfect habitat for bacteria to survive and reproduce. This, in turn, can cause several issues such as eye infections and drying up of mascara tube. For hygiene purposes, it’s important to change your mascara every 3-6 months.

Step 5: Coat ‘em lashes

Start at the roots and apply the mascara using a wriggling motion. This will give you more volume at the roots and your lashes won’t feel weighed down. Go over your lower lashes similarly. Since your lower lashes are smaller and sparser, you may want to switch over to a wand that has comparatively smaller bristles.

Step 6: Brush out the clumps

If you notice that your lashes are sticking together or have clumps of mascara on them, then simply grab a clean mascara wand and brush the clumps out. This way you’ll be free of excess mascara without ruining the rest of your eye makeup.

Step 7: Go ahead and add a second coat

Now, this step is optional! If you wish to add more volume to your lashes then go ahead and give it a second coat. Remember that pulling off dramatic lashes can be a game changer and at the same time challenging. So, make your move smartly!

Step 8: Curl again

If you are still not satisfied with the volume your mascara gives you, then once again reach out for your eyelash curler. However, let your mascara dry for a few minutes before going over with the lash curler.


3 best mascaras every beauty junkie needs

3 best mascaras every beauty junkie needs

Mascara is the staple product in your makeup kit, no doubt! However, finding which Mascara is perfect for what occasion, now that’s the task at hand. But worry not we’ve got you covered with 3 of the best mascaras that you MUST invest in to keep your lash game going strong...

mascara invest makeup

The Lakmé Kareena Kapoor Khan Absolute Lash Definer – Black - Partywear

This creamy mascara is not your everyday wear TBH. Save this for special occasions such as weddings, parties or date nights. Its creamy formula and high voluminous fibre brush add the much-needed drama to your lashes in just a few strokes. This is one of the best mascaras that instantly amp up your eye makeup game. It not only magnifies lashes but also keeps them clump-free. Win-win!

mascara invest makeup

Lakmé Absolute Flutter Secrets Dramatic Eyes Mascara - Night Drama — Everyday wear

This ophthalmologically tested mascara comes with two variants—Dramatic Eyes Mascara and Volumizing Mascara. These waterproof and smudge resistant mascaras can easily be your go-to product for the day or night. On days when you’re running late and have no time to do your eyes, that’s when this mascara can come to your rescue. Dramatic volume and gorgeous lashes; this is definitely one of the best mascaras for everyday use.

mascara invest makeup

Lakmé Eyeconic Curling Mascara- Royal Blue —To add oomph

On days when you’re bored with the regular black mascara, go all out and experiment with a different colour. This vibrant royal blue shade lights up your eyes like never before. The smart curl brush allows smooth strokes that help achieve perfectly curled lashes. This lightweight mascara is one of the best mascaras that keep your lashes smooth and complement any eye makeup look.

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