(Image Credit: @cosmoindia) 

Elevating your makeup game is all about staying up-to-date with the latest beauty trends. And one way to do so is by focusing on the eye makeup. From dramatic smokey eye makeup to classic bridal eye makeup, the world of eye makeup is constantly evolving. By keeping an eye on the latest trends and experimenting with new techniques, you can transform your daily makeup routine into a stunning work of art. Whether you’re looking to create a bold and daring look for a special occasion or simply want to enhance your everyday beauty, we’ll take you through some of the hottest eye makeup looks for 2023.  

Your Eyes are the Canvas, and Makeup is Your Art. Let’s Explore 


The trend of using bold and vibrant eyeshadow colours has taken the beauty world by storm in recent years. Social media platforms like Instagram and Tik Tok have played a significant role in popularising bold eyeshadow looks. Whether its electric blues, fiery reds or neon colours, there’s a vibrant shade for everyone. To create experimental vibrant eyeshadow looks, we recommend using Lakme Absolute Spotlight Eyeshadow Palette - Berry Martini. The palette is specially designed with a unique combination of matte and shimmer shadows that match whatever mood you are in.


Another way to achieve glamorous eye makeup look is to use metallic and shimmering eyeshadows. Metallic eyeshadows catch the light beautifully, creating a dazzling effect that’s perfect for any special occasion or when you want to feel extra glamorous. Choose classic metallic shades like gold and silver that are universally flattering and can instantly add a touch of luxury to your eyes. We recommend using Lakme Absolute Explore Liquid Eye Shadow Duos that come in a stunning range of 4 duo combos with a matte and shimmer finish. This ultra-rich liquid eye shadow easily glides across lids to give a luxurious, crease-free, shimmer payoff that lasts long.  

Neon Brights for Brave Souls 


(Image Credits: @taketwocosmetics; @theartistedit) 

To step out of your comfort zone, embrace the trend of neon eyeshadows to make a fearless fashion statement. Neon eyeshadows are characterised by their vivid, fluorescent colours that grab attention and create a striking impact. Neon shadows include colours like neon pinks, oranges, green, yellows and blues. You can create a range of looks, from a subtle pop of neon in the inner corner of your eyes to a full-blown neon smokey eye. You can also create a neon winged eyeliner for a bold twist on the classic winged look.  

Classic Smokey Eyes Reimagined 


The classic smokey eye has long been a staple in the world of makeup, known for its sultry and seductive allure. Traditionally, the smokey eye was characterised by shades of black and grey. However, modern variations have expanded the colour palette to include a wide range of hues such as deep purples, rich brown and plums. Techniques like halo eye makeup and cut crease eye makeup have emerged to offer unique twists on the classic smokey look. Use Lakme Absolute Spotlight Eyeshadow Palette – Smokin Glam to create intense smokey eye makeup looks. 


Smudging eyeliner or eyeshadow along the lower lash line and waterline has also become a popular technique to intensify the smokey effect. Some variation of the smokey eye incorporate winged eyeliner or a smudged wing for a more dramatic and elongated eye shape. This adds a contemporary twist to the classic look, making it even more captivating. To create a winged liner, use new Lakme Eyeconic Insta Cool Kajal, infused with cucumber seed extracts. This kajal lasts for up to 22 hours without smudging and is completely waterproof.  

Lashes and Brows: Frame Your Gaze 


Brows are an integral facial feature when it comes to completing any eye makeup look. Bold and natural-looking eyebrows continue to be stylish options for individuals. Thick, well-groomed brows can provide added definition to the eyes and balance out other facial features. You can achieve micro-bladed like brows at home with Lakme Absolute Micro Brow Perfecter. The long-lasting formula delivers a natural looking finish, is smudge-proof and sweat-proof making sure your brow game is always on point.  


Paying attention to your lashes is essential for achieving a polished and captivating eye makeup effect. The length and curl of lashes can significantly impact the perceived shape of the eyes. Curled lashes can make the eyes appear more open and larger, while lengthening mascara can elongate the eye shape. Use Lakme Absolute 3D Lash Volumizer to give your lashes a bold and fuller look. This lash definer has been specially made with a thin film that curbs flakiness.   

All About Eyeliner Styles 


(Image Credits: @erreduemakeupaustralia) 

Graphic eyeliner styles like double winged eyeliner or floating eyeliners have gained popularity for its ability to make a striking and avant-garde statement. Double eyeliner adds definition and depth to the eyes. The dual lines of eyeliner create a stronger contrast against the whites of the eyes and make them appear larger and more striking. Create sharp eyeliner looks effortlessly with Lakme Eyeconic Pro Brush Liner. Its steady grip, easy-glide application and intense colour pay-off ensures the fashion drama never leaves the room. It’s flake-proof for up to 36 hours and gives you that perfect matte finish. 

Another trend popular among beauty influencers are floating eyeliners that create the illusion of floating lines or shapes above the eyelid. This trend is particularly seen on fashion shoots and runway shows where avant-garde makeup is celebrated. Makeup artists often use floating eyeliner to create geometric shapes above the eyelid. By applying eyeliner above the eyelid crease or in unconventional places such as the brow bone or the outer corner of the eye, floating eyeliner creates an illusion of space and dimension.    

FAQs about Eye Makeup for Mesmerising Eyes 

Q1. How to prevent eyeshadow from creasing or fading throughout the day? 

A. Use an eyeshadow primer or a concealer before applying eyeshadow to create a smooth base. Additionally set cream eyeshadows with powder eyeshadows to avoid creasing. 

Q2. How to make eyes appear larger with makeup? 

A. You can make your eyes appear larger by using techniques like tightlining, applying light eyeshadow shades in the centre of the eyelid, using white or nude eyeliner on the waterline and by adding mascara to both upper and lower lashes. 

Q3. How to remove waterproof eye makeup? 

A. Use a gentle, oil-based makeup remover or micellar water to break down waterproof makeup. Do not excessively rub or tug near the eyes.  

Whether you’re following the latest trends or putting your spin on timeless classics, remember that your eyes are a canvas waiting for your unique artistic expression. Embrace the world of eye makeup, have fun with your looks and let your eyes tell your story.