Here’s A First Look At Lakme X Masaba’s Lipstick Collaboration

Written by Dayle PereiraJun 21, 2017
Here’s a first look at Lakme x Masaba’s lipstick collaboration
In 2013, Masaba Gupta made her designer debut with a collection featuring her soon to be iconic lipstick print. 4 years later, she launched a collection of lip colours in association with Lakmé. Team BB was present at the launch of ‘Masaba Lips’ lip colours range last evening…

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The ‘Candyland’ theme set the tone for the event and the delectable décor absolutely blew us away!

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Toffee themed entry stamps, bowls full of candy, carts full of macaroons and a cake topped off with lollipops—it was something straight out of Katy Perry’s ‘California Gurls’ video!

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The sugary theme was perfectly in keeping with the Masaba Lips range. Inspired by popular sweets and chocolates from the 90s, there was a station dedicated to each of them.

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Not very fitting for those of us on diets, there were cups of hot chocolate, caramel cupcakes, cola candies and bubble-gum around every corner. This meant pigging out on candy while trying lipsticks at every station was only an added bonus.

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“The packaging is inspired by candy that we’ve all grown up with. It’s an on-trend line of pop colours that reflect my aesthetic mixed with that of Lakmé’s,” says Masaba.

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Masaba’s association with Lakmé marked a first of its kind collaboration for the cosmetic giant. The Lakmé Absolute Masaba Lips range consists of 10 stunning shades with a soft matte finish and 5 different packaging options that have Masaba’s signature prints. Each duo is inspired by a different 90’s candy like Mango Bite, Big Babool and Rola Cola. So if you ever miss the nostalgia of the era, Masaba Lips will take you back in a jiffy!

Dayle Pereira

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Dayle Pereira has a penchant for personal style and pop culture while the interests of her heart belong solely to all things beauty and lifestyle.
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