Popular Korean Beauty Trends That You Need To Know About

Written by Sanya HamdaniNov 30, 2023
Popular Korean beauty trends that you need to know about

Korean men and women have flawless, glowing and smooth glass-like skin. They continue to amaze the world with their strong beauty game. After getting the world hooked to their elaborate skincare routines, they went on to reveal their makeup trends and products. Koreans are big on skincare and believe in keeping it minimal when it comes to makeup. A natural base with pink, coral shades and a pop of colour on their lips and cheeks is how they prefer to do their makeup.

If you, too, are obsessed with their minimal beauty game, then here are a few Korean must-have beauty products you should get your hands on RN.


Cushion foundation

Oil control films

If you want a lightweight, transfer-proof base, a cushion foundation is the way to go. It comes in a compact-like packaging and provides low to medium coverage. It is basically a sponge soaked in a liquid foundation, which can be applied using a makeup sponge or brush to create a natural and effortless look.


Skin tint

Oil control films

The popularity of no-makeup makeup looks makes you want to own a product that can cover minor flaws while also making your natural skin slightly visible. Well, Koreans heard you, they have skin tints, which offer minimal coverage while also hiding blemishes and uneven skin tone.


Gradient lip

Oil control films

Koreans may keep their makeup very simple, but when it comes to lip trends, they’re quite experimental. Gradient lip is one of the most popular makeup trends in South Korea. Gradient lips is a popular K-beauty trend that consists of applying a darker colour on the centre of the lips, which is then faded out at the edges or blended into a different colour.


Oil control films

Oil control films

Korean women will rarely be caught without an oil control film in their handbag. If you have oily skin or live in a state where the temperatures soar during summer, it can get difficult to keep your makeup in place. The solution is to remove the excess oil using oil control films. Just dab it on areas that tend to get oily, like the T-Zone, for an instant matte look.

Sanya Hamdani

Written by

Sanya Hamdani is a skincare enthusiast and lipstick hoarder, she truly believes no two red lipsticks look exactly alike. With a Master's degree in Communication & Journalism and 5+ years of digital writing experience up her sleeve, Sanya has some of the biggest beauty experts in the country on her speed dial. When she's not swatching products or writing about the latest trends in beauty, you will find her watching F.R.I.E.N.D.S. or cooking up a storm in the kitchen.


Shop This Story