Eyeliner Trends: Masterful Tips & Techniques For Mesmerizing Looks!

Written by Kinnari Ashar19th Jan 2024

If you're into makeup, you probably know eyeliner is an essential tool that can do wonders for your eyes. It can transform your look completely, whether you're going for a subtle and natural look or something bold and dramatic. We will discuss the different types of eyeliner, how to apply them perfectly, and the current trends to look out for.

Eyeliner Trends: Masterful Tips & Techniques for Mesmerizing Looks!

People have used eyeliner in cosmetics for centuries, tracing its history back to ancient Egypt. From the iconic winged eyeliner to today's clean and precise lines, eyeliner has remained a staple in the makeup world.

Different Types of Eyeliners

Different eyeliners are available in the market, each with features and benefits. Let’s take a look at them.

1. Pencil eyeliner

Eyeliner pencil is a classic option that is easy to use and creates a natural look. It's also great for smudging and blending, making it a popular choice for creating a smoky eye effect.

The Lakmé 9to5 Eyeconic Ultra Smooth Kohl Liner is the ultimate tool for creating a bold, glamorous look that will turn heads. With intense black pigment lasting up to 24 hours, this kajal eyeliner is waterproof and won't smudge or fade. With a smooth tip application every time, you can create any eyeliner looks you desire with this waterproof eyeliner pencil – from soft, precise liners to a bold and beautiful waterline.

2. Liquid eyeliner

It is perfect for achieving sharp and precise lines. This type of eyeliner is ideal for creating dramatic and bold looks. It comes with a fine-tipped brush to draw a clean and accurate line.

3. Gel eyeliner

A gel eyeliner is a long-lasting, waterproof eyeliner option that is easy to apply and provides a smooth and rich colour. It's perfect for creating a winged or cat-eye look, as it glides smoothly and stays put all day long.

Techniques for Applying Eyeliner

When applying eyeliner, you have several techniques at your disposal to achieve a variety of looks.

1. Basic application techniques

The primary application technique involves using a steady hand to draw a thin line of eyeliner along your upper lash line. This technique is ideal for those new to using eyeliner and wanting to create a simple, classic eyeliner looks.

2. Winged eyeliner

Winged eyeliner, on the other hand, involves creating a sharp wing at the outer corner of your eye. This technique requires more skill and precision but can create a dramatic and flattering effect. To achieve this look, draw a line along your upper lash line and then extend it towards the end of your eyebrow. The line should then be thickened and angled upwards to create the wing.

If you want to perfect your winged eyeliner game, the Lakmé Eyeconic Pro Brush Liner is a must-have. You can easily create sharp, clean lines you've always wanted with a precise pro brush tip. The steady grip and easy-glide application make it super easy to use. Plus, it's flake-proof and waterproof for up to 36 hours, so you don't have to worry about smudging or fading. The intense colour pay-off and a perfect matte finish make this best eyeliner an ideal choice for any occasion.

3. Smoky eyeliner

Smoky eyeliner is another popular technique that involves blending the eyeliner to create a smoky effect. This technique is ideal for those who want to create a sultry, smouldering look. To achieve this look, draw a line along your upper lash line and smudge it with a brush or sponge to create a smoky effect.

4. Double line eyeliner

Double-line eyeliner is a technique that involves drawing two lines of eyeliner along your lash line. This technique can create a bold and dramatic effect and is ideal for those who want to make a statement with their eye makeup. To achieve this look, draw a thin line along your upper lash line and a second, thicker line above it.

5. Graphic eyeliner

Finally, graphic eyeliner involves creating bold and creative designs using eyeliner. This technique can create various looks, from simple geometric shapes to intricate designs. You should use a steady hand and a fine-tipped eyeliner brush to achieve this look to create the desired design.

Tips for Perfect Eyeliner Application

You should keep a few things in mind when you want to achieve a flawless eyeliner look. Here's how to apply eyeliner perfectly:

1. Prepping the eyelids

Firstly, prepping your eyelids ensures the eyeliner goes smoothly and lasts all day. You can apply an eye primer or concealer to create a smooth base.

2. Choosing the right eyeliner

Next, choosing the right eyeliner is crucial for achieving your desired look. Gel, liquid, and pencil eyeliners all have unique benefits, so it's essential to consider your preferences and eye shape before choosing.

3. Proper technique for different eye shapes

Proper technique is also essential when it comes to applying eyeliner. Different eye shapes require different techniques, so learning what works best for your features is necessary. For example, if you have round eyes, you can benefit from a cat-eye technique, while those with hooded eyes may want to focus on tightlining.

4. Fixing mistakes

Of course, mistakes can happen, so it's essential to know how to fix them. If you make a mistake, you can use a cotton swab dipped in micellar water to gently remove it, and you can use some concealer to cover up any smudges.

5. Maintenance and removal

Finally, proper maintenance and removal are crucial for your eyes' health and eyeliner's longevity. Remove all makeup at the end of the day and avoid rubbing or tugging your eyes.

Latest Eyeliner Trends

Let's look at some of the most popular current eyeliner trends.

1. Coloured eyeliner

This trend involves using bold and bright colours like blue, green, purple, and even pink instead of the usual black or brown eyeliner. The key to nailing this trend is to keep the rest of your makeup minimal and let your eyes do the talking.

If you are looking for coloured eyeliner to create infinite trendy looks, look no further than Lakmé Absolute Explore Eye Pencils. Its smooth texture glides on effortlessly to create stunning eye looks for every occasion. With the intensity of a liquid eyeliner, these pencils offer a range of shades suitable for every mood.

2. Glitter eyeliner

If you love everything shimmery, the glitter eyeliner trend is perfect for you. Depending on your preference, you can choose a subtle sparkle or a bold glittery look.

Ready to add some sparkle to your eyes? Get your hands on Lakmé Glitterati Collection Shine Eyeliner. With five glittering shades to choose from, this eyeliner is perfect for adding a touch of glamour to any look. Its easy glide formula and applicator make it a breeze to use, while its intense colour and metallic finish deliver the perfect shine definition.

3. Neon eyeliner

Neon colours are having a moment, and neon eyeliner is no exception. This trend uses bright neon colours like yellow, orange, and green to create a bold, eye-catching look.

4. Negative space eyeliner

This trend involves creating a graphic eyeliner look by leaving space between the liner and your lash line. The result is a unique, edgy look perfect for a night out.

5. Metallic eyeliner

Metallic eyeliners are a great way to add shine and glamour to your makeup look. You can either go for a bold metallic look or a more subtle one using a metallic liner to accentuate your usual black or brown eyeliner.

FAQs about Eyeliner Trends

Q1. What is the difference between tightlining and waterlining?

Tightlining involves applying eyeliner to the upper waterline of your eye to make your lashes appear fuller and darker, while waterlining involves applying eyeliner to the lower waterline of your eye to make your eyes appear bigger and brighter.

Q2. How can I get the perfect winged eyeliner?

To achieve a perfect winged eyeliner look, draw a line from the outer corner of your eye towards the end of your eyebrow. Then, draw a line from the end of that line back down towards your lash line, creating a triangle shape. Fill in the triangle with eyeliner and repeat on the other eye.

Q3. What is the best type of eyeliner to use?

The best type of eyeliner depends on your preference and the look you want to achieve. Pencil eyeliners are great for a soft, smudged look, while liquid eyeliners are perfect for a sharp, precise line. Gel eyeliners are versatile and can be used to create various looks.

Written by Kinnari Ashar on 19th Jan 2024

A beauty and food enthusiast with a decade of writing experience, Kinnari treats her skincare routine like a sacred ritual and views a gourmet meal as a daily necessity. Balancing her time between uncovering the latest beauty trends and taste-testing culinary delights, she’s always up for trying new products or savouring a delicious dish.

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Profiling

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By way of example –

Unilever collects data, with your consent, from:
- Our websites about what you view and the way you interact with our content;
- Our digital display advertising that we serve to you on social platforms and other publisher’s websites; and
- Forms you fill in online and send to us about what your interests are.
We also track the products you buy when you click on one of our display adverts and go on to purchase something from a selection of our retail partners.
If you have asked to receive emails or SMS communications from us, we track whether you open, read or click on the content to see what you are interested in so that we can give you more content that we think you are more likely to enjoy.
We use this data to profile your likes and dislikes. For instance, if we see that you are regularly viewing Vegan recipes on our “Recipedia” website, and you have opted in to receiving emails from us, we might give you an update on the new Vegan recipes that have just hit the site for your interest, or we may tailor our web content when you visit towards things we think you’ll be most interested in.
Based on this profile information, we may also give you advertising that we think you will like and want to see as you view content from us or from our network of publishers that we advertise with. Sometimes, with your consent, we may use your current location to serve advertising to you that is to do with promotions or events that are happening nearby that we think you might be interested in.
We may also use information you have provided to selected third-parties and consented to be shared, like your age, gender, life stage, lifestyle and wider interests to identify people who we think will have similar interests to you and who we believe will be interested in similar advertising.

Automated decision-making

In some instances, Unilever processes your personal data using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data. For example:

Unilever uses game simulations of science-based behavioural assessments and data science techniques to assess prospective employees. Candidates are required to play a set of games and the behavioural patterns exhibited during gameplay are assessed by a Unilever customised algorithm to predict the candidate’s potential for a specific role. This algorithm is regularly tested to ensure it remains fair, effective and unbiased.

We will not make decisions based solely on automated decision making that have significant impact on you. If we do so we notify you and provide you with clear information about our decision to rely on automated processing to make our decision and our lawful basis for doing so. For example, Unilever processes your personal data using automated means only if it is necessary for the entering into or the performance of a contract with you, or when you have given your explicit consent.

You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:

to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision reached after an assessment; and
to challenge such a decision.

As part of the Unilever Group, a global business, Hindustan Unilever Limited shares your personal data within the Unilever Group and with selected third-parties in the following circumstances:

Third-party service providers. In order to carry out your requests, respond to your inquiries, fulfil your orders, honour coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through our websites we share your personal data with third-party service providers that perform functions on our behalf, such as companies that: host or operate Unilever’s websites, process payments, analyse data, provide customer service, postal or delivery services, and sponsors or other third-parties that participate in or administer our promotions. They have access to personal data needed to perform their functions but may not use it for other purposes. Further, they must process this personal data in accordance with this Privacy Notice and as permitted by applicable data protection laws and regulations.
Other third-parties. Your personal data will also be used by us or shared with our sponsors, advertisers, advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment (to find out more about our privacy key terms follow the link) and other offers, as well as product information.
Business transfers. Your personal data will be used by us or shared with the Unilever Group, primarily for business and operational purposes. As Unilever Group continues to develop the business, it may sell or purchase assets, subsidiaries or business units. In such transactions, your personal data generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, you consent otherwise). If another entity acquires us, our businesses or substantially all or part of our assets, or assets related to Unilever’s websites, your personal data will be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such personal data will be considered an asset of ours and as such it is possible they will be sold or transferred to third-parties.
Legal disclosure. We may transfer and disclose your personal data to third-parties:
- To comply with a legal obligation;
- When we believe in good faith that an applicable law requires it;
- At the request of governmental authorities conducting an investigation;
- To verify or enforce our “Terms of Use” or other applicable policies;
- To detect and protect against fraud, or any technical or security vulnerabilities;
- To respond to an emergency; or otherwise
- To protect the rights, property, safety, or security of third-parties, visitors to Unilever’s websites, Unilever or the public.

International data transfers

Unilever shares personal data within the Unilever Group or with third-parties for purposes described in this Privacy Notice.

Unilever will only send personal data collected within a restricted legal framework, such as e.g. the European Economic Area (EEA) or Asian Pacific Economic Cooperation (APEC), to countries which do not have data protection laws that are considered to provide appropriate levels of protection in the restricted legal framework in circumstances such as:

· To follow your instructions;

· To comply with a legal duty; or

· To work with our agents and advisers who we use to help run our business and services.

If we do transfer personal data to outside of the restricted legal framework, Unilever will make sure that it is protected in the same way as if it was being used in that restricted legal framework. We’ll use one of the following safeguards:

· Transfer to another Country whose privacy legislation ensures an adequate level of protection of personal data similar or equivalent to the country it was collected in;

Put in place a contract with the third-party that means they must protect personal data to the same standards as in the country the data was collected in.

Unilever takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest Information Security Capabilities to protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

We will keep your personal data for as long as we need it for the purpose it is being processed for. For example, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns relating to the purchase.

Your data may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.

We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete it.

We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained.

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
The right to access and rectification. You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
The right to data portability. The personal data you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:
- to obtain human intervention;

- to express your point of view;
- to obtain an explanation of the decision reached after an assessment; and

- to challenge such a decision.

Further information and advice about your rights can be obtained from the data protection Regulator in your Country.

We are committed to protect your personal information collected and processed by us and look forward to your continued support for the same. If you have any query, grievance with respect to the processing of information by us, you can reach out to us by calling our Toll Free No. 1800-10-22-221 or by email to lever.care@unilever.com or submitting a request through the “Contact Us (Privacy Request/Concern)” form available on the HUL website.

You can also reach out to our Privacy Office in the event of any escalation or absence of resolution of grievance, requests, rights pertaining to personal data processed by us. You may contact our DPO/Privacy Grievance Officer at (1) The Data Protection Officer/Privacy Grievance Officer, Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com. You can also call on the aforementioned contact number and request it to be referred to the DPO/Data Protection Office.

When a privacy question or access request is received, we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. If you are unsatisfied with the reply received, you may refer your complaint to the relevant Supervisory Authority. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes). We will also keep prior versions of this Privacy Notice in an archive for your review.

We will not reduce your rights under this Privacy Notice without your consent.

Additional Privacy Terms or Notices

In addition to this Privacy Notice, there may be specific campaigns or promotions which will be governed by additional privacy terms or notices. We encourage you to read these additional terms or notices before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or notices will be made prominently available to you.