If you are anything of a beauty junkie, you’d probably have a bottle or two of face serums perched up on your beauty shelf, and swear by its mind-blowing effectiveness to anyone who’d listen. Right? Even though a relatively recent discovery in the beauty world, face serums have gone on to become really popular among skincare experts and enthusiasts alike.

Brimming with a host of active ingredients, moisturising properties and antioxidants, a face serum is your ticket to dealing with most of your skin issues and achieving your dream skin in no time. But as with all other skincare products, a face serum will only be really effective if used at the right time and in the right amount. If you have been using a serum for a while, but haven't been able to notice desired results, then there is a chance that you’re perhaps using it wrong.

But don’t worry, because you’ve come to the right place. In this article, we are going to discuss everything from what exactly is a face serum, how to use it, what is it that makes it such a staple, and how to use a face serum for maximum benefits.

 

What is a face serum?

What is a face serum?

Simply put, serums are nothing but skincare products that contain a high concentration of active ingredients that are meant to deliver specific results. They have a super lightweight and watery texture, that absorbs into your skin almost instantly. Apart from treating various skin concerns, most face serums are formulated to deliver unmatched hydration, leaving your skin super soft and supple after just a few days of usage. Owing to the thin and runny formula, serums do not feel heavy on application and can be layered quite easily with the rest of your skincare products.

 

Benefits of using a face serum

Benefits of using a face serum

  • Enriched with active ingredients, face serums show faster results than all your other skincare products put together.
  • The lightweight and hydrating properties of a face serum sink to the deepest levels of your skin and provide intense hydration without feeling greasy at all.
  • Even though serums tend to be expensive, they provide total value for money as they are formulated using a higher concentration of skin-loving ingredients to give you better results.
 

Most common types of serums available

Most common types of serums available

Anti-ageing

This type of serum aims at reducing wrinkles, fine lines, crow’s feet and other signs of ageing. It basically helps slow down the process of ageing. Most common anti-ageing serums contain ingredients such as retinol, hyaluronic acid, vitamin C, peptides, etc.

Dark spots and hyperpigmentation

Commonly known as brightening serums, they help to reduce the damage caused by years of sun exposure by brightening dull, lacklustre and discoloured skin. The ingredients that help even out and brighten skin are vitamin C, licorice, kojic acid and lactic acid.

Acne

If you have oily, acne-prone skin, then using an anti-acne face serum will be really helpful in controlling frequent breakouts. Enriched with ingredients such as AHAs, zinc, botanical extracts and glycolic acid, these serums not only regulate sebum production but also gently exfoliate your skin to unclog pores and acne.

Hydrating

Ideal for people with dry, parched and flaky skin, hydrating face serums are perfect to deliver a boost of moisture that your normal moisturiser fails to provide. These types of serums contain ingredients such as hyaluronic acid, vitamin E, glycerine, oils, etc.

Exfoliating

An amazing way to include a gentle daily chemical exfoliator in your skincare routine, exfoliating serums are wonderful to get rid of dull skin, dark spots, acne and blackheads and blemishes. Especially beneficial for sensitive and acne-prone skin, exfoliating serums contain ingredients such as salicylic acid, glycolic acid, AHAs and BHAs, and they work to eliminate surface impurities to deliver clear, glowing skin.

 

How to use a face serum

How to use a face serum

Step 1: Cleanse

Step 1: Cleanse

Start with removing every bit of makeup using a gentle makeup remover or micellar water. Next, clean your pores and eliminate residual impurities by using a gentle non-foaming face wash.

Step 2: Tone

Step 2: Tone

After cleansing your face, it is time to use a toner. This will help balance the pH levels of your skin, close open pores, as well as improve the absorption of the rest of your skincare products to follow.

Step 3: Serum

Step 3: Serum

It is now time for serum. Since skincare products are usually applied starting with the thinnest and then moving to heavier products, serum undoubtedly goes in right after toner. Take about two-three drops of serum and pat it into your face. Avoid rubbing it in, as that will only tug at the skin and lift the product away. After applying the serum, wait for a couple of minutes to allow the serum to get properly absorbed into your skin before applying the rest of the products.

Step 4: Moisturise

Step 4: Moisturise

For the serum to be really effective, it is really important to follow it up with a moisturiser. The thicker, creamier formula of the moisturiser seals the serum into your skin and allows it to be more effective.

 

Tips to make the most of your face serum

Tips to make the most of your face serum

  • Ensure that you do a patch test at least 48-hours prior to using a face serum. This will help you find out if you are allergic to any active ingredients in the serum, and prevent a full-blown adverse reaction.
  • Always apply serum to a clean face, as it will help the product to absorb better and prevent clogged pores.
  • Avoid using face serums that are loaded with too many chemicals and artificial fragrances, especially if you have sensitive skin.
  • This is because they may tamper with the potent ingredients in the serum and reduce the effectiveness, and may even cause an allergic reaction. Therefore, ensure that you pick a face serum with a minimum number of ingredients, so you know exactly what you’re putting on your face.
  • Where you store your serum matters a lot. This is because the active ingredients in it often react to sun exposure, steam, air, etc., therefore, it is best to store your face serum in a cool, dry place, away from direct sunlight.
 

FAQs about face serums and their uses

FAQs about face serums and their uses

Q. How to choose the right face serum?

A. Choosing a face serum is similar to choosing the rest of your skincare products. Start by considering your skin type and the kind of ingredients that work well for your particular skin type. Next, take a look at the skin issues you have. For example, if fine lines and wrinkles are your concern, then you’d need to choose an anti-ageing serum. Those with dry and flaky skin may do well with a hydrating and exfoliating serum.

Q. How often should I use face serums on my face?

A. For a face serum to be really effective, it needs to be used twice a day – once in the morning and once before bed. Ensure that you apply the serum all over your face and neck area, press it into your skin and then wait for a couple of minutes to allow it to absorb into your skin before moving on with the rest of your skincare products.

Q. What is the right age to use a face serum?

A. Since face serums contain a lot of active ingredients, they could sometimes be a little too harsh, especially for teenagers. It is best to start using a serum in your late 20s and early 30s to prevent signs of ageing, moisture loss, improve cell turnover and collagen production.